The Capital Point Marketing Blog

Digital advertising training and trends for banks and credit unions.

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5 Benefits for Your Bank to Have Thoroughly ADA Compliant Website

November 27, 2017

5 Benefits for Your Bank to Have Thoroughly ADA Compliant WebsiteIn our work developing websites for...

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Refine Your Bank's AdWords Campaigns with Call Tracking

October 16, 2017

Refine Your Bank's AdWords Campaigns with Call TrackingIf your bank or credit union is ready to take...

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Facebook Advertising Primer for Financial Institutions

September 21, 2017

Facebook advertising is especially attractive to the financial industry. Here's why.

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Credit Union Website Design & Marketing Tips

September 7, 2017

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven...

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Website Security 101 for Banks and Credit Unions

August 15, 2017

Website Security 101 for Banks and Credit Unions One of the most challenging aspects...

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12 Step Website Audit for Banks and Credit Unions

August 7, 2017

12 Step Website Audit for Banks and Credit UnionsFinancial institutions face several unique website design...

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10 Unique Podcast Ideas for Banks and Credit Unions

July 18, 2017

Financial institutions have so far been extremely sluggish to adopt podcasting for outreach and marketing. What does this mean for you? Opportunity.

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An ADA Compliance Guide for Banking Websites

May 8, 2017

In our work with financial institution websites, we've navigated the roadmap to ADA compliance and what follows is a guide to help.

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Banking Product Demand Trends for 2017

May 1, 2017

As more and more financial institutions shift their advertising spending toward digital, the question often surfaces: "what are people searching for?"

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Financial Institutions That Have Killer Blogs

May 1, 2017

Financial Institutions That Have Killer BlogsWhen you think of your financial institution's website,...

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How is Your Financial Institution Actually Different?

February 21, 2017

If you line up 10 bank marketing managers in a row and ask them all what makes their bank different, what do you think the answer will be?