Reduce your marketing spend and increase your bank's revenue by using data to drive your campaigns.
You know it’s time to reach beyond expensive billboards and cute commercials. Your customers are researching online and they want answers. We help them find their way to you—through sophisticated digital marketing programs that blend seamlessly with traditional marketing tactics.
With advanced targeting and smart strategies, you can avoid wasting hundreds of thousands of dollars on advertising to the unqualified masses. Choose the right audience, at the right time, at the right cost.
Pay Per Click (PPC) for Banks and Credit Unions
Is your bank getting found on search? When people search for financial questions are you being featured? Partner with Capital Point Marketing to drive your bank's website to the top and become a resource for potential customers who need your help. Our AdWords-certified team helps you get the most out of your PPC ad spend. With extreme focus on ROI, cost per acquisition, remarketing and analytics we will pay for ourselves many times over.
Social Media Advertising for Banks and Credit Unions
Facebook, LinkedIn, Instagram and other social platforms are the most significant and fastest-growing advertising platforms of our time. If you're not amplifying your brand on social you are losing ground to your competition. Apply the power of remarketing, advanced demographic and financial profiling, custom audiences, sales funnel, video marketing and engagement tracking to reach prospective customers who need your help.
Content Marketing for Banks and Credit Unions
Engaging content helps you capture attention, provide clear answers and offer a unique experience for your customers. Our content marketing services include strategic guidance and implementation of email marketing campaigns, as well as short and long form content offers like articles, guides, webcast, video, podcast and educational downloads for your customers. You don’t have to do it all. We tailor each digital marketing engagement to the client and only recommend the content marketing tactics that will be effective in reaching your goals.