The Capital Point Marketing Podcast delivers advanced digital advertising guidance for banks and credit unions. Listen in by choosing an episode below or subscribe on iTunes or Google Play.

Image for E28: Does AdWords Affect Organic Search Results?

E28: Does AdWords Affect Organic Search Results?

A very Google-oriented episode! We discuss how AdWords does (and doesn't) affect organic search. Also, unpacking AMP and direct traffic in Analytics.

Image for E27: Why "Pillar Content" is the New SEO

E27: Why "Pillar Content" is the New SEO

Search Engine Optimization is a focus for many financial institutions. We discuss how pillar content can give you an unfair advantage over your competition.

Image for Optimizing Your Banking Website for Lead Generation

Optimizing Your Banking Website for Lead Generation

A discussion on tactics for maximizing lead generation on your banking website. Allison drops some knowledge and we also discuss the .bank domain.

Image for How to Audit Your Bank or Credit Union Website

How to Audit Your Bank or Credit Union Website

Allison walks us through a typical website audit for a bank or credit union and what to look for.

Image for How to Activate Your Brand in Your Financial Institution

How to Activate Your Brand in Your Financial Institution

If you've recently re-branded or even if you already have a strong brand, you know how valuable that brand can be. But without care and nurturing, it can wither and die. How do you "activate" your brand within your financial institution? Garrett Curry, our Brand Strategist joins us to today to discuss this.

Image for Balancing SEO and PPC in Your Financial Institution

Balancing SEO and PPC in Your Financial Institution

We discuss the pros and cons of organic SEO vs PPC in your financial institution and how they work together. Also: a great new Facebook update for Lead Ads!